For the sixth season in a row, Have You Met Newark Tours Shop Hop attendees took to the streets in Newark to spend their money.
Have You Met Newark Tours is a tourism company run by Emily Manz, a new Downtown New Jersey member and owner of consulting firm EMI Strategy. For the past six years they have run a variety of tours – neighborhood walking tours, food tours, corporate orientation tours, and bus tours, and of course, the Annual Holiday Shop Hop.
The Shop Hop is a retail focused tour with the primary goal to expose residents and visitors alike to independent downtown retail options, literally drive foot traffic to downtown businesses, introduce business owners to potential customers, and increase small business sales around the holidays through pre-event marketing, day of event visits, and post event sales. The long-term goal is to create new consumer behaviors and increase the number of residents and visitors choosing to spend their money in downtown businesses to meet their retail, restaurant, service, and entertainment needs.