The roadmap to lead the millennial generation to Somerset County, New Jersey was outlined in the recently released study, Somerset County Development Opportunities: A Millennial Perspective.
Researched and prepared by graduate students in the Fall 2014 Duke Farms Studio class at the Edward J. Bloustein School of Planning & Public Policy at Rutgers University, the study was commissioned by the Somerset County Business Partnership, Somerset County Planning Board and the Somerset County Board of Chosen Freeholders.
The report presents the findings of market studies undertaken during the Fall 2014 Duke Farms Studio class at the Edward J. Bloustein School of Planning and Public Policy. The market studies were undertaken for the studio’s clients: the Somerset County Business Partnership, the Somerset County Planning Department and the Somerset County Board of Chosen Freeholders. The studio team set out to understand the potential of Somerset County as a place that appeals to millennials – from the perspective of millennials.
The report identifies residential and commercial trade areas, interprets trends in downtown and suburban markets, compares these trends with those of adjacent Middlesex and Hunterdon counties, and develops programming and amenity strategies to optimize future growth.