Bridging the Gap: Observations and Recommendations for Supporting New Jersey Micro-Businesses During the COVID-19 Pandemic and Beyond

Erin Clifford, Soraya Hebron, Munsif Husami, Sabrina Riddick, Aritra Samanta

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To inform NJEDA’ s role in strengthening the ecosystem in New Jersey for micro- businesses, especially those that are minority- and woman- owned, the Rutgers Master of Public Policy student research team aimed to answer the following research questions:

  • Who is actively servicing the  New Jersey market with technical and support services to micro- businesses? What are the services being provided and by whom?
  • What are the most significant gaps in the market to help small businesses? What entities are most appropriately positioned to fill these gaps?
  • What is the most impactful role for NJEDA to play in the provision of technical and support services for business operations, growth, and recovery?