Communication During COVID: Why Your Communications Strategy Is Not A Nice To Have

May 21, 2020

I recently had the chance to “sit down”, in the Covid world, with Bob Sommer, a West board member. Bob is a leading advisor on government relations and public affairs. He advises now at Awsom Associates after having built and sold a national public relations firm and then serving in government and as a senior executive of an NHL franchise. Bob also teaches graduate-level public affairs and media relations courses at the Bloustein School of Planning and Public Policy at Rutgers University.

Bob understands the importance of government and public relations and how the best ideas can quickly go awry without the right communications strategy. What began as a conversation more focused on PR and communications, transformed into a much broader discussion about the impacts of COVID-19 on business strategy and core communications practices.

The Medium, May 20, 2020

Recent Posts

Heldrich Report: NJ’s Energy-Efficiency Workforce Needs

New Jersey's Energy-Efficiency Workforce Needs, Infrastructure, and Equity Assessment New Jersey Governor Phil Murphy’s Energy Master Plan and Executive Order 315 set a goal to reduce fossil fuel usage to 100% clean energy by 2035. The Executive Order also called for...

Shaul Picker Receives 2024 Mortensen-Voorhees Award

Shaul Picker is the 2024 recipient of the Mortensen-Voorhees Award for Achievement in Transportation Studies. This award is granted annually to the highest-achieving student with a concentration in transportation at the Edward J. Bloustein School of Urban Planning and...

NJSPL – Key Insights from Early Offshore Wind Implementation

By Jessica Parineet Offshore wind development is in its early stages in the United States, with just under one gigawatt (GW) of utility scale capacity constructed. State decarbonization goals have catalyzed industry progress thus far, however the Biden administration...

EJB Talks: Political Update with Stuart Shapiro and Amy Cobb

Analyzing Trump's Guilty Verdict and the 2024 Election Outlook Stuart Shapiro welcomes back Amy Cobb MPAP '18 for a political update in the final EJB Talks episode of the spring 2024 season. They discuss the potential consequences of Trump's guilty verdict for...

Racial composition of road users, traffic citations, and police stops

Significance This study pioneers in mapping the racial composition of roads. Our findings highlight a disproportionate rate of citations for moving violations among Black drivers through both speed camera enforcement but more so via police stops, challenging the...

Upcoming Events