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New Jersey is the only state in the nation with this type of bracketed ballot design. According to Julia Sass Rubin, a public-policy professor at Rutgers, a candidate who gets the line enjoys a double-digit advantage over the competition

This system allows parties to give preferential ballot placement to their preferred candidates, putting endorsees in a prominent location while relegating others to less visible spots known as “ballot Siberia.” That design confers an extreme advantage: Rutgers professor Julia Sass Rubin concluded that between 2002 and 2022, candidates on the county line enjoyed an average boost of 38 points.

“It’s really difficult for state legislators to have any independence. If they don’t vote the way these folks want them to, they lose the Line, and then they lose their election,” Rubin said.
Kim’s campaign, and his push against the Line, had elevated the primary race from a typical political contest to a symbolic fight over the state’s murky political ethics.

Besides, she says, the notion that a small cabal of party elites gets to make this decision is offensive, even if they make good choices. “I don’t want a benevolent dictator telling me who the right candidates are for me,” Sass Rubin says.

“The Tammy Murphy-Andy Kim race has put (the issue) on steroids. It has really amplified general public awareness, which was building. But it was building among the aware, kind of progressive grassroots,” Rubin said. “This brought it into the mainstream in a big way.”

“You’re going to start seeing a lot more bravery by legislators and you’re going to see primary challengers that are more successful,” said Sass Rubin, the Rutgers professor. “So you’re going to have more accountability.”

Candidates not on the line “look illegitimate” when they are not grouped with other candidates, Rubin said in a recent phone interview. “They’re off in ballot Siberia.”

Ultimately, says Rubin, because party chairs and/or party insiders have the power to determine who goes on the county line, “Elected officials become beholden to a few party insiders, not to the voters.”

For example, Professor Julia Sass Rubin from Rutgers University has argued that the county line system impacts elections by “steering voters towards specific candidates” and “increases voter confusion, contributing to overvotes and undervotes” by as much as 50 percentage points in some races.