Communications, Marketing, and Public Relations
The Bloustein School’s Communications department helps to promote the school as well as assist faculty, staff, and students with Rutgers guidelines. Among many responsibilities, the office serves as the liaison with the Rutgers University Communications Office (R-Comm), assists with obtaining editorial, design, and photography needs, manages the content of the Bloustein School’s official academic and promotional publications, the school’s website and key social media sites, and the release of Bloustein School news and other information.
Media Relations
Bloustein School faculty are available to speak with the media upon request. If you are a reporter, writer, editor or other media representative seeking an academic expert or other assistance, please contact Karyn Olsen, Bloustein School Assistant Director of Communications, Marketing, and Public Relations or Megan Schumann, Director of Public Relations and Content, Rutgers–New Brunswick and Rutgers Health, R-Comm, Public and Media Relations, 848-445-1907.
Free Expression at Rutgers
All of the members of the Rutgers University community—our faculty members, students, alumni, and staff—are free to express their viewpoints in public forums as private citizens, including viewpoints that may differ from the majority of people in the university community.
As a public university, Rutgers does not restrict the activities of recognized university organizations, including the speakers they invite to campus, provided organizations obey the law and follow university policy and guidelines regarding these events.
We will defend the rights of all Rutgers community members to speak freely. That freedom is fundamental to our university, our society, and our nation.
Events
If you are planning an in-person event at the Bloustein School, make sure to reserve your room first. Once logistics are in place, or if you have a virtual event, fill out the Event Advertising Request Form with the event specifics so they may be included on the Bloustein School calendar and lobby displays.
If your event has a wider scope requiring additional attention such as external advertising or social media, or that may attract media attention, or if you have additional questions not covered by the Event Advertising Request Form or changes to your event, please email webmaster@ejb.rutgers.edu
Print and Publications
The Bloustein School is committed to helping you create publications that engage and inform your various audiences and that effectively promote the school and university. The communications department has a limited capability to assist with the production of brochures, booklets, posters, and advertising for specific projects or events, but is happy to help identify vendors that may be able to help with your projects or help with printing, distribution, and/or mailing services. Please email Karyn Olsen to discuss your needs.
Faculty & Staff Business Cards
Faculty and staff in need of business cards should supply the following information and email webmaster@ejb.rutgers.edu when you are ready to order:
- account/project/department to be charged
- QUANTITY (boxes come in 250, 500, 750, etc.)
- Name (degrees/credentials if desired)
- Academic or Administrative Title(s) (Center Name if affiliated)
- Office Phone #
- Cell phone # (if desired)
- Fax # (if desired)
- email address
- Website (if desired)
A sample card is included here. If you do not include a fax or cell phone number, that space is left blank. If you have a need for a double-sided card or require a card with information in a second language, please specify when emailing.
***** Students and student groups may contact the Rutgers Office of Trademark Licensing for assistance with ordering business cards. They have a form here: https://rutgers.qualtrics.com/jfe/form/SV_9vRJjJ9gdAFOZAV but you can also email identity@ucm.rutgers.edu to let them know you would like to order cards and they can assist you with the process.****
Door Signs in Civic Square Building
If you are in need of a sign for outside of your door, please download the following file. Enter your information as needed (and delete any rows you do not). Should you need a specially formatted sign, please contact the Communications Team at webmaster@ejb.rutgers.edu.
Photography
The Bloustein School does not have a photographer on staff; the majority of assignments are completed by freelance photographers.
The Bloustein School Office of Communications has an extremely limited capability to take photos for smaller activities or events in the Civic Square Building given advance notice; please contact webmaster@ejb.rutgers.edu to find out if your event can be covered. A minimum of two weeks notice must be given.
All assignments completed by freelance photographers or school staff become part of the Bloustein School photo archive, and may be used/shared for school promotional purposes.
For information about hiring your own photographer for an event, please refer to the ACE Program Network below.
Release Forms for Photography and Recording
Rutgers University and the Bloustein School require that model release forms be obtained from people you are photographing or videotaping. These forms are required in order to grant an entity permission to use the subject’s image and identifying information in any medium for educational, promotional, advertising, or other purposes.
For public events, releases generally are not required if images do not focus on any individual; however, it is strongly encouraged that model releases are signed by all subjects if at all possible. One form is specifically for minors and must be completed by a parent or guardian.
University Communications and Marketing
Access to Communications (and marketing) Experts, or ACE Program Network, gives communicators a direct link to trained, Rutgers-ready suppliers who have service agreements in place with the university.
Through a thorough evaluation process, the university has established master service agreements with firms in the following service areas:
- Advertising Strategy/Media Buying
- Communications Messaging and Strategy
- Graphic Design
- Market and Audience Research
- Marketing Campaigns
- Marketing Writing/Editing
- Photography
- Public Relations
- Video/Filming
- Website Design and Development
Please contact webmaster@ejb.rutgers.edu to find out more information about these services.
Bloustein School Branded Merchandise, “Swag”
The school has an extremely limited quantity of giveaway-type items. Some are free, some are not. Please stop by the Communications Office (CSB 388) or email webmaster@ejb.rutgers.edu to discuss your needs.
**For the creation of new promotional items, ALL Bloustein School faculty and staff must first contact Karyn Olsen to review artwork designs to ensure compliance with the University’s Visual Identity.**
In 2020 Rutgers University created the University SWAG Portal. University Communications and Marketing (UCM) and Procurement worked on this strategic sourcing project for Rutgers branded merchandise, with the goal of improving improve the often difficult process as well as leveraging the collective spend in this category to bring volume discounts to Rutgers.
A major justification for this project was to streamline options so that the university can benefit from volume discounts. The number of vendors that are licensed to produce branded promotional items and apparel for Rutgers has been limited, which means that some vendors used in the past may no longer be licensed to produce Rutgers branded merchandise. Per the trademark licensing policy, a vendor must have a Rutgers license to produce merchandise including the university’s name and logos. Vendors who offer specialty merchandise and services, as well as vendors that operate in our local host communities, have been retained. If you require specialty merchandise that cannot be utilized by the portal vendors, please email trademark@ucm.rutgers.edu before contacting these additional licensees. Orders using these vendors will follow the standard UCM approval and Procurement requisition and quoting processes.
Rutgers users with a NetID may access this new, easy and streamlined process for ordering Rutgers branded merchandise by visiting swag.rutgers.edu or through the Branded Swag by Consolidus punchout tile found in RU Marketplace. The quick guide found here provides guidance on how to use the portal.
Student Organizations—Bloustein School-affiliated student organizations must follow the guidelines set by Rutgers Division of Student Affairs. Student organization leaders will be provided access to the Swag Portal to search for items and upload artwork. All items must be purchased through the portal using your organization’s SABO code, and will be approved by a member of Rutgers Student Affairs and University Communications and Marketing.
Additional Resources
- EJB Fact Sheet—This is for use as a handout to visitors who want more information about the Bloustein School
- Bloustein Folders—The school has a limited supply of Bloustein School folders that can be used for events. These are distributed by the Office of Student and Academic Services. Please contact Steve Weston (sdweston [at] rutgers.edu) to arrange for what you need
AICP Certification Maintenance Credits
The American Institute of Certified Planners (AICP provides the only nationwide, independent verification of planners’ qualifications. Certified planners pledge to uphold high standards of practice, ethics, and professional conduct, and to keep their skills sharp and up to date by continuously pursuing advanced professional education.
The Bloustein School is the registered, approved provider for offering AICP certification maintenance credits at Rutgers University.
- If you are a faculty, staff member, or student group at the Bloustein School, or are co-hosting an event with the Bloustein School and wish to have an event submitted for AICP (American Institute for Certified Planners) credits, fill out this form: go.rutgers.edu/ejb-aicpcmrequest
- If you are a Rutgers University entity (New Brunswick, Newark or Camden) seeking to become a licensed provider of AICP events under the Bloustein School license, please contact Karyn Olsen for instructions on how to proceed.
Rutgers Visual Identity (Logos)
Rutgers has streamlined its brand with the Rutgers R to represent all units. The visual identity policy must be followed by everyone using Rutgers’ name and logos.
All Bloustein School center and program signatures are created and maintained by school’s Office of Communications and Marketing. Logo files may be accessed at go.rutgers.edu/logos.
Please contact Tamara Swedberg or Karyn Olsen at webmaster@ejb.rutgers.edu if you have any questions about how to properly use the Rutgers University or Bloustein School visual identity.
PLEASE NOTE:
- The Rutgers informal seal, which had been used as a background element in the past, has been retired.
- The Rutgers Shield has also been retired and should no longer be used as a graphic element.
- The Bloustein School gonfalon, which represents the school’s disciplines, is for official Bloustein School commencement and alumni-related use only. The gonfalon, and its elements (including the “windows” representation of the Civic Square Building surrounded by the school name), may not be used for any other purposes.
Communications Staff
General inbox: webmaster@ejb.rutgers.edu
Karyn Olsen
Assistant Director of Communications, Marketing and Public Relations
Tamara Swedberg
Communications, Social Media, and Website Specialist