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Rutgers University professor Julia Sass Rubin, who has analyzed the impact of the county line in elections, published a study last year that detailed the advantage it gives to candidates who have the line.

New Jersey is the only state in the nation with this type of bracketed ballot design. According to Julia Sass Rubin, a public-policy professor at Rutgers, a candidate who gets the line enjoys a double-digit advantage over the competition

This system allows parties to give preferential ballot placement to their preferred candidates, putting endorsees in a prominent location while relegating others to less visible spots known as “ballot Siberia.” That design confers an extreme advantage: Rutgers professor Julia Sass Rubin concluded that between 2002 and 2022, candidates on the county line enjoyed an average boost of 38 points.

“It’s really difficult for state legislators to have any independence. If they don’t vote the way these folks want them to, they lose the Line, and then they lose their election,” Rubin said.
Kim’s campaign, and his push against the Line, had elevated the primary race from a typical political contest to a symbolic fight over the state’s murky political ethics.

Besides, she says, the notion that a small cabal of party elites gets to make this decision is offensive, even if they make good choices. “I don’t want a benevolent dictator telling me who the right candidates are for me,” Sass Rubin says.