Numbers Don't Lie Until They Do

December 26, 2015

While Gallup’s inaccuracies came as a shock to the political community, they are representative of a bigger problem: the inaccuracies of phone polling, which have only gotten worse. Traditional polling by landline phone has grown more difficult as fewer people are responding to phone surveys; yet, there are still no solid alternatives to phone polling.

Today, landline responses have dropped to eight percent, Considering that only 18 years ago the response rate was 36 percent, this decline in response rate is disturbing. One poll can cost up to five figures, a price that is only going up as response rates go down. According to Cliff Zukin, professor of political science at Rutgers University and former president of the American Association for Public Opinion Research, the lack of response is growing because people are “tired of being solicited on the phone. … As more and more people have grown up and only known cell phones, they figured that if the landline rings in their household, it can’t be for them, it’s a solicitation.”

Harvard Political Review, December 26

Recent Posts

Heldrich Center Releases New Work Trends Brief and Website

The Heldrich Center for Workforce Development is pleased to announce the availability of two new research products resulting from its long-running public opinion polling series, Work Trends. To better understand the public’s attitudes about work, employers, and the...

NJSPL Report: Analyzing the Use and Equity of ARPA Funds

Report Release: Analyzing the Use and Equity of ARPA Funds in NJ Local Governments and Beyond New Jersey State Policy Lab The American Rescue Plan Act’s Coronavirus State and Local Fiscal Recovery Funds (ARPA-SLFRF) represent a historic $350 billion investment to...

Dr. Grafova Presented Posters from the VSR Research

Dr. Irina Grafova recently returned from the AcademyHealth Research Meeting in Minneapolis, where she had the opportunity to present two posters from the Virtual Schwartz Rounds emotional support program for nurses, run by the New Jersey Nursing Emotional Well-being...

Heldrich Report: Analysis of NJ Life Sciences, Tech Sectors

The Heldrich Center, in conjunction with the New Jersey Economic Development Authority (NJEDA), is pleased to share a new workforce analysis of the life sciences and technology sectors in New Jersey, with a particular emphasis on the sectors’ intersection with...

Restrepo-Mieth Researches Tree Inventories in Galápagos, Ecuador

Who wants a tree inventory and why? The politics of inventorying urban forestry in Galápagos, Ecuador Abstract Trees make significant contributions to the urban experience by providing ecosystem services and aesthetic value. Considering these contributions, cities are...