Karyn Olsen

Karyn Olsen

Director, Communications, Marketing and Public Relations

Contact

Office: 388
Email: karyno [at] rutgers.edu
Phone: (848) 932-2814
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Education

Master of Education, Education Administration, Trenton State College | Bachelor of Arts, Psychology, Trenton State College | Mini-MBA, Digital Marketing, Rutgers, The State University of New Jersey | Certificate in Graphic Design, Mercer County Community College

Karyn Olsen

Director, Communications, Marketing and Public Relations

Duties

  • Designs, creates content, and edits all school-produced reports, brochures, newsletters, and websites
  • Develops, writes, and edits content for school website, social media
  • Oversees all digital assets, including photography, visual identity and logo usage, and digital signage
  • Gather news and information about school activities, awards, events for promotion and publicity
  • Maintains school events calendar and oversees all school social media
  • Maintains relationship with Office of Media Relations as school media liaison, and writes/distributes media advisories and press releases
  • Makes advertising decisions and creates ad content and design, working Rutgers Communications and Marketing to follow university brand guidelines
  • Works with Bloustein recruitment officer to create recruitment campaigns and email listserves for prospective students
  • Assists with Development and Alumni events and email communications to alumni listservs
  • Register events for certification maintenance credits

Previous Experience

  • Manager of Communications, Woodrow Wilson School of Public and International Affairs, Princeton University
  • Media Relations Assistant and Graphic Design Specialist, Department of Athletics, Rutgers, The State University of New Jersey