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county line

Rubin Op Ed: What Must Be Done to Turn New Jersey into a Real Democracy?

“First and foremost, candidate order matters. There is a rich literature around what is known as the primacy effect that indicates being first on the ballot is helpful. To counter this effect, many states randomize the order of candidate names by voting district. This is easily done by computer and the process of ballot creation is quick, inexpensive, and fair.”

New Jersey’s electoral process just got upended

Party leaders give preferential placement to their candidates. Those not on the county line are tucked away in obscure rows and columns. Julia Sass Rubin of Rutgers University
looked at 20 years of New Jersey races and found that the county line steered voters and helped preferred candidates by an average difference of 38%.

Julia Rubin and Rutgers Experts Make History on Party Line

“One of the impacts of the county line has been discouraging those who do not receive the party’s endorsement from running. Candidates understand that running off the line is ineffective so they tend to drop out if they are not selected for the line.”

Hudson County primary steps up as ‘county-line’ ruling sets in

“I think the voters are smart and they are discerning and we have to expect more of them,” said Julia Sass Rubin, an associate professor with Rutgers University’s Bloustein School of Planning and Public Policy. “We have to provide them with information to make those decisions. That’s something New Jersey really hasn’t done.”

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