Charles Brown, a transportation expert at Rutgers University, says that one reason the programs have struggled to reach minorities is that minority groups have different traditions, languages and cultures but seem to be treated as one large entity by bike-share programs.
“Part of the problem is bike-share companies don’t see individuals,” Brown says. “They haven’t done an ideal job in increasing the awareness of bike-share among minorities. Unfortunately, this results in many minorities wondering if the system is intended for them.”