All that said, Cliff Zukin, a Rutgers University political scientist and former president of the American Association for Public Opinion Research, warns that no one should underestimate the challenges polling faces today. Zukin said there’s a huge issue of figuring out who will actually vote and all the problems only get worse at the state level where much of the attention is focused during the primaries.
“We are less sure how to conduct good survey research now than we were four years ago, and much less than eight years ago,” Zukin wrote in an op-ed.