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Research from Ralph: The Deal Breaker Theory of Cycling

Most locations across the world have a large un-tapped pool of people who do not bike at all and an even larger pool who do not bike for transportation. To increase cycling, we must better understand this group and the reasons they do not ride. I propose a new theory that suggests everyone has a list of “must-haves” that must be in place before they will bike. While there are many possible cycling needs, I introduce five in this paper: Safety, Comfort, Relative Convenience, Availability of Tools, and Social Approval.

NJSPL – Exploring Stress Levels of E-Scooter Riders

Today’s NJSPL blog examined a recent real-world e-scooter user experiment with the purpose of better understanding the factors that lead to unsafe and unpleasant travel experiences for e-scooter users.

Kelcie Ralph, PhD, named to Mobility Safety Advisory Group

The National Safety Council (NSC) set up a Mobility Safety Advisory Group (MSAG) of non-NSC people from the private sector, government, non-profit organizations and academia which will advise the NSC Roadway Safety Practice on tactics and strategies that can best...

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