For Female Fashion Models, Job Security and Sexual Harassment Are Often Intertwined

January 5, 2024

By Greg Bruno for Rutgers Today

Media Contact Megan Schumann, 848-445-1907, megan.schumann@rutgers.edu

The “party life,” or informal types of social networking, increases the risk of sexual harassment for women in an industry dominated by powerful men, according to a Rutgers study

Modeling is a dream occupation for many young women, but for those who make modeling a career, finding work can be a traumatic, sexualized nightmare, a Rutgers University-New Brunswick study finds.

To land a modeling job – the first photo shoot, the next gig – models must constantly network, an essential element of entrepreneurial labor. These informal dinners, clubbing events, and private home get-togethers, activities that Rutgers public policy professor and study author Jocelyn Elise Crowley calls “the party life,” are often opportunities for sexual harassment.

“When they are not officially ‘on the clock,’ models must actively pursue connections that can potentially lead to solid, steady work and often times, this involves socializing, or what I have termed here engaging in the party life,” wrote Crowley, whose study is published in the journal Women’s Studies International Forum. “Pressure to engage in the party life is both internally driven from the models themselves and externally driven by the surrounding business players,” clients, art directors, and photographers who are many times men.

To assess sexual harassment risks for models while networking, Crowley designed a qualitative content analysis using Instagram data collected by supermodel and activist Cameron Russell.

On Oct. 12, 2017, Russell published an Instagram post by a young model who said she was assaulted by a male photographer. Over the next three days, Russel shared stories from an additional 78 people working in the industry. Respondents’ occupations included models, photographers, make-up artists, and a showroom assistant. Several individuals offered more than one account, for a total of 97 incidents.

Using these data, Crowley searched the narratives for words such as “meals,” “lunches,” “coffee breaks,” “hotels,” “celebrations,” “dinners,” “bars,” “alcohol,” “drugs,” “trips,” “restaurants,” and “parties.” She then produced a sample of party life-related sexual harassment cases.

Using qualitative content analysis, Crowley, a professor in the Edward J. Bloustein School of Planning and Public Policy, discovered that sexual harassment during informal networking is common. Of the 20 incidents that fit the description, 10 were during job searches, six while working, and four after a job. Male photographers were the most common perpetrators. In each category of harassment, respondents reported personal and career consequences.

While sexual harassment occurs in every industry, it is particularly prevalent in fashion, a sector populated by young girls taking directions from powerful men, Crowley said. Unlike many sectors, there are very few legal structures to protect models – most of whom are independent contractors – from the hazards of sexual harassment, she added.

“The most important insight of [this study] is the addition of entrepreneurial labor as one of the chief mechanisms at work in facilitating significant sexual harassment” in the fashion industry, wrote Crowley. “When entrepreneurial labor happens in the form of ‘the party life’ …sexually harassing behavior can emerge in an extremely insidious form.”

Crowley said her findings could help fuel much-needed changes.

“Any sector that is populated by independent contractors has a risk for sexual harassment,” she said. “That’s why it’s important to not only recognize the challenge but address it – through policies, laws, and anti-harassment measures that protect vulnerable industry actors.”

Recent Posts

Shaul Picker Receives 2024 Mortensen-Voorhees Award

Shaul Picker is the 2024 recipient of the Mortensen-Voorhees Award for Achievement in Transportation Studies. This award is granted annually to the highest-achieving student with a concentration in transportation at the Edward J. Bloustein School of Urban Planning and...

NJSPL – Key Insights from Early Offshore Wind Implementation

By Jessica Parineet Offshore wind development is in its early stages in the United States, with just under one gigawatt (GW) of utility scale capacity constructed. State decarbonization goals have catalyzed industry progress thus far, however the Biden administration...

EJB Talks: Political Update with Stuart Shapiro and Amy Cobb

Analyzing Trump's Guilty Verdict and the 2024 Election Outlook Stuart Shapiro welcomes back Amy Cobb MPAP '18 for a political update in the final EJB Talks episode of the spring 2024 season. They discuss the potential consequences of Trump's guilty verdict for...

Racial composition of road users, traffic citations, and police stops

Significance This study pioneers in mapping the racial composition of roads. Our findings highlight a disproportionate rate of citations for moving violations among Black drivers through both speed camera enforcement but more so via police stops, challenging the...

Traffic Speeds Decrease When Bike Lane is Present

Rutgers researchers make finding after looking for ways to lower the incidence of vehicle crashes Read original article on Rutgers Today, June 3, 2024 Rutgers University–New Brunswick researchers conducting a study at a high-traffic intersection in a Jersey Shore town...

Upcoming Events