Here's Why Gallup Won't Poll the 2016 Election

October 9, 2015

Cliff Zukin, a professor of public policy and political science at Rutgers University, said that makes sense, given the costs involved with doing reliable polling for a place like Gallup. The decision also came after a botched final pre-election poll in 2012 that put Mitt Romney ahead of President Obama.

“These guys have contributed to the political process, they’re not just in it for the short time,” said Zukin. “They do not want to mislead the public and they don’t want to take a chance of not being able to do it well—it takes a lot more resources to do it well now.”

Time, October 9

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