New Jersey Climate Adaptation Alliance launches social media campaign

January 24, 2018

Did you know that New Jersey can expect higher temperatures, heavier rains, rising sea levels and more frequent and severe coastal flooding this century?

Did you know the Garden State must reduce its current greenhouse gas emissions by 75 percent by 2050 to comply with state law?

The New Jersey Climate Adaptation Alliance – facilitated by Rutgers University–New Brunswick – has launched a social media campaign to enhance public education and to guide people to a wealth of information on climate change resilience on its website.

You can follow the campaign on Twitter (@NJAdapt and @RutgersRCI; hashtags include #njadapt and #climatechange), on the alliance website, and on Facebook.

The campaign will run through spring and include promotion of an infographic and six videos. The infographic – “Reducing New Jersey’s Greenhouse Gas Emissions: A guide to policy options” – is based on the report, “An Examination of Policy Options for Achieving Greenhouse Gas Emissions Reductions in New Jersey,” by the Georgetown Climate Center, Rutgers Climate Institute, the Bloustein School and World Resources Institute. The New Jersey Climate Adaptation Alliance has many other resources, including videos, analysis and decision-support tools, on its website.

“With Gov. Murphy’s administration taking office this month, the alliance wanted to provide a fresh opportunity to look at climate change issues facing the state,” said Marjorie B. Kaplan, alliance co-facilitator and associate director of the Rutgers Climate Institute at Rutgers–New Brunswick. “Climate change can be integrated into plans and policies at all levels of government and beyond.”

The alliance, launched in 2011, is a partnership between Rutgers and numerous organizations and businesses. It includes policymakers, public and private sector practitioners, academics and nongovernmental and business leaders who promote climate change preparedness in New Jersey, said Jeanne Herb, alliance co-facilitator and associate director of the Environmental Analysis and Communications Group at the Edward J. Bloustein School of Planning and Public Policy at Rutgers–New Brunswick.

“The alliance is a great example of Rutgers at its best,” Herb said. “We identified a gap where there was a real need in this state, and we formed a partnership within the university and with lots of other leaders and institutions, including experts in risk analysis, climate science and the social impacts of climate change. I think it’s very much part of the mission of a major public research university.”

Recent Posts

Kelly O’Brien (MCRP ’09) Named Fairfax City Hometown Hero

On July 15th, Kelly O'Brien (MCRP '09)  was recognized as a Hometown Hero during Fox 5 DC's Zip Trip visit to Fairfax City. "Although I don't think of myself as a hero, I am grateful for the chance to express my dedication to serving my community and shed light on the...

Winecoff: Working Paper on Health Insurance Enrollment

Spillovers in Public Benefit Enrollment: How does Expanding Public Health Insurance for Working-Age Adults affect Future Health Insurance Choices? Abstract Enrollment in one public benefit program often affects enrollment in others. We study life-course spillovers by...

$21.1 million Awarded for the Safe Routes to School Program

The Murphy Administration announced $21.1 million for 23 grants under the Safe Routes to School (SRTS) program on July 10, 2024. The New Jersey Safe Routes to School Program, supported by the New Jersey Department of Transportation, is a statewide initiative with a...

Deanna Moran Named MA Chief Coastal Resilience Officer

Deanna Moran, AICP (MPP/MCRP '16) was named the Chief Coastal Resilience Officer by the Healey-Driscoll Administration to address climate change impacts along Massachusetts’ coastline. Energy and Environmental Affairs (EEA) Secretary Rebecca Tepper announced Deanna...

NJSPL – Financial Literacy in New Jersey

By Parul Jain and Olusola Omotoso  Broadly stated, financial literacy refers to the knowledge and skills necessary for making sound financial choices within a business context, which is deemed critical for business operation and growth. While definitions and...

Upcoming Events

Event Series CAREERS

Virtual Career Drop-ins


Stop by virtually on Mondays (except for holidays) beginning September 9th through December 16th between 11 am and 1 pm to ask a quick (15 min) career-related question of Bloustein […]