The system groups candidates running on tickets into single lines or columns, meaning that the many candidates endorsed by county political organizations appear together with ticket-leaders like President Joe Biden. Candidates running alone or on smaller slates usually appear further off to the right or down the ballot, outside of the large groupings that signal to voters that they’re the legitimate party candidates. Research by Rutgers University professor Julia Sass Rubin shows the preferential ballot placement gives candidates an advantage that is difficult to beat.
Topic
voting
N.J.’s senior U.S. senator is on trial for corruption. Again. Will this time be different?
“None of that would have happened without Menendez,” said Julia Sass Rubin, “So I think the indictment was absolutely critical to where we are right now.”
The bosses strike back | Editorial
“It’s kind of ridiculous that we’re still having a clerk draw names out of a drum when there are computers that could randomize this in a much more scientific way, and would be cheating-proof, essentially,” says Julia Sass Rubin,
It’s hard to tell the ‘county line’ is gone on these Essex County, NJ ballots
There is a rich literature around what is known as the primacy effect that indicates being first on the ballot is helpful. To counter this effect, many states randomize the order of candidate names by voting district.
In the Middle with Joey Bloch: Julia Sass Rubin Talks County Organizational Line
Rutgers Edward J. Bloustein School of Public Policy Associate Dean Julia Sass Rubin joins Joey to discuss the Third Circuit Court of Appeals upholding the decision to strike down the County Organizational Line for this year’s Democratic Primary, the upcoming case that could get rid of it permanently and how to engage the average voter in an office block system.
Rubin Op Ed: What Must Be Done to Turn New Jersey into a Real Democracy?
“First and foremost, candidate order matters. There is a rich literature around what is known as the primacy effect that indicates being first on the ballot is helpful. To counter this effect, many states randomize the order of candidate names by voting district. This is easily done by computer and the process of ballot creation is quick, inexpensive, and fair.”
The End of the Line: New Jersey ballots change for the better
We should recognize just how low the bar is right now, and how dysfunctional democracy in New Jersey—and in the United States more generally—is likely to remain for the foreseeable future. – Matt Mazewski
NJ residents want transparency in government. That much is clear
“I do think that there is an opening for real reforms,” Rubin said. “I’m not naïve. I don’t think it’s like a switch is going to go off.”
Rubin Opinion: Making New Jersey a real democracy
Taken together, these five reforms would help vanquish the powerful grip that political machines have long had on our state.
New Jersey’s electoral process just got upended
Party leaders give preferential placement to their candidates. Those not on the county line are tucked away in obscure rows and columns. Julia Sass Rubin of Rutgers University
looked at 20 years of New Jersey races and found that the county line steered voters and helped preferred candidates by an average difference of 38%.
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