Strategically Virtual: A review of New Jersey public libraries’ virtual services

March 12, 2021

As the COVID-19 pandemic continues to necessitate changes in the services communities need and the real unemployment rate remains at about 10%, there is an urgent call for wide-ranging and far-reaching support for unemployed workers. Heldrich Center for Workforce Development researchers believe community-wide responses will be needed to adequately serve the needs of the unemployed population. As such, researchers recognize the central role that libraries play in community life and service provision. 

In a new brief, Strategically Virtual: A Review of New Jersey Public Libraries’ Virtual Services, Liana Volpe and Amanda Bombino look at the 293 New Jersey public library websites and how they have pivoted to virtual services, with a particular focus on the resources available to support the unemployed and their physical, social, emotional, and job search needs. From this review and three roundtable discussions with librarians and library staff, researchers were able to identify key themes on how libraries have adapted to operating in the virtual world and highlight emerging promising practices in how libraries are responding to the needs of their customers. 

Overall, the review of library websites and discussions with library staff shows an expansive network of public libraries and hardworking librarians and library staff trying to adapt to a changing environment as effectively as possible. While progress has been made to transition to virtual programming and service delivery, there is still room for growth in creating a robust ecosystem of services and service continuity to assist the many unemployed, especially long-term unemployed, individuals in the community. Moving forward, libraries could consider the ways in which they can continue to use their unique positioning within their communities to serve local needs and identify targeted opportunities for assistance. 

Read the brief.

Liana Volpe is Research Project Coordinator and Amanda Bombino is a Research Intern at the Heldrich Center for Workforce Development.

Read the full post at Medium.com


In the Suddenly Virtual series, the Heldrich Center examined how the public workforce system had adapted to the COVID-19 pandemic, providing case management, training, and job search services in an online environment. The Strategically Virtual series builds on this work, outlining how the public workforce system can use technology and community partnerships more effectively to expand services, address job seeker mental and emotional well-being, and ensure that a broader range of the public is able to access supports during a time of social distancing and massive job loss. The Strategically Virtual series is producing issue briefs, Medium blog posts, practical guides, and more. View all of the Strategically Virtual blog posts.

Recent Posts

Meet the 2026 New Jersey Leadership Collective Fellows

New Jersey Leadership Collective’s mission is to train leaders who are committed to moving the communities they serve and the Garden State forward. They aim to make progressive change to legislation and policies through building collective power and taking collective...

EJB Talks: Fighting for Government Accountability in NJ

From Corruption to Ballot Reform: Fighting for Government Accountability in New Jersey As we close out our 13th season of EJB Talks, Dean Stuart Shapiro asks Public Policy Program Director, Professor Julia Rubin, about why New Jersey has long been considered one of...

New 2024-2025 Health Administration Program Annual Report

Dear Colleagues, This year’s milestone is the successful launch of our Doctor of Health Administration (DHA) program in Fall 2025, welcoming an inaugural cohort of 23 mid- and senior-level healthcare leaders. Designed in an executive-style format, the DHA advances...

Heldrich Center: Updated Multi-State Postsecondary Report Released

The Heldrich Center for Workforce Development has announced the release of an updated Multi-State Postsecondary Report, linking postsecondary completion data to employment outcomes across Kentucky, New Jersey, Ohio, Rhode Island, Tennessee, and Virginia. This effort...

Cantor, Yedidia Identify Strategies to Provide Health Care to Homeless

Through cooperation, homeless services and health care providers can improve delivery of medical care to a vulnerable population, according to Rutgers researchers published by Rutgers Today, December 17, 2025 Author: Greg Bruno Media Contact: Nicole Swenarton, Rutgers...